Burberry appoints Daniel Lee as Chief Creative Officer

It’s official: Riccardo Tisci is out, Daniel Lee is in.

In an announcement made today by the British fashion house, former Bottega Veneta golden boy Daniel Lee is ready to take over as Chief Creative Officer, effectively replacing Riccardo Tisci and ending his 5-year term at Burberry.

“I am delighted that Daniel is joining Burberry as our new Chief Creative Officer. Daniel is an exceptional talent with a unique understanding of today’s luxury consumer and a solid record of commercial success, and his appointment reinforces the ambitions we have for Burberry, ”notes Burberry CEO Jonathan Akeroyd in a press release. excited to work closely with him and am confident he will have the impact we aim for in this next phase, supported by our talented and experienced teams. “

Although many are surprised by Burberry’s move, the two designers share a common thread as they both played a vital role in the repositioning of the former fashion houses they headed; with Tisci as Creative Director of Givenchy and Lee of Bottega Veneta.

Riccardo Tisci at the show for Givenchy at Paris Fashion Week 2016 | Valerio Mezzanotti for the New York Times

Prior to his time at Burberry, Tisci was Creative Director of the French fashion house Givenchy. Though adulterated for many years and also a favorite of Hollywood star Audrey Hepburn, the brand has shown a decline following the departure of Hubert de Givenchy. In 2005, Tisci stepped in and assisted the brand until its release in 2017. Under his leadership, Givenchy has grown a large celebrity following and adapted to the social media era, with personalities such as The Kardashians, Kanye West , Beyoncé and Naomi Campbell faithfully wear the pieces of the fashion house for every event or appearance on the red carpet.

Similarly, Daniel Lee entered the scene in 2018 when he was appointed Creative Director of Bottega Veneta. Having previously worked for Maison Margiela, Balenciaga and Donna Karan in New York, Lee worked closely with Phoebe Philo at Céline in Paris, helping her develop the brand’s beloved minimalist aesthetic.

The Autumn 2020 collection by Bottega Veneta.

Upon his arrival at Bottega Veneta, the alum of Central Saint Martins took on the responsibility of renewing the historic institution of Italian fashion, restarting its ready-to-wear collections for women and men along with a new home line. During Lee’s tenure, Bottega Veneta thrived, giving new life to some of their most iconic pieces, as a more contemporary reinterpretation of their Interlaced design while preserving the heritage of the brand. Thanks to this, gaining a new audience and a new market, the low-profile leather goods house was welcomed with open arms by a new generation of luxury shoppers in the era of the metaverse. An entire Instagram account titled “New Bottega Veneta” was even created to chronicle the rise of the brand with Lee at the helm.

However, in November 2021, Lee walked out of Bottega Veneta citing it as a “joint decision to end their collaboration”.

A year later, Lee raises his eyebrows again as many anticipate what he has in store for the British fashion house.

“I am honored to join Burberry as Chief Creative Officer. Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historical legacy and building on Riccardo’s legacy. I am very excited to be returning to London, a city that supports pioneering creativity and continues to inspire me. “