FP staffOctober 26, 2022 12:45:29 IST
Google announced the Pixel 6a in May of this year and then launched the device in July. It turns out that the device is proving to be extremely effective and profitable for the tech giant.
During Alphabet’s third quarter 2022 earnings call, CFO Ruth Porat attributed the Pixel 6a primarily responsible for solid hardware revenue growth. Google’s hardware revenue, as per sales of Pixel 6a is reported as part of “Google other” revenue with $ 6.895 billion in the second quarter of 2022 compared to $ 6.754 billion in the same quarter of 2021.
That category includes YouTube paid memberships, with Porat similarly credits YouTube Music Premium and YouTube TV for delivering continued strong growth.
Earlier in the call, Sundar Pichai claimed that Google “did it recently [its] the best-selling week ever per pixel ”in reference to 7 and 7 Pro. In February, the CEO previously advertised a “record quarterly sales” for Pixel phones following the launch of the 6 and 6 Pro.
Pichai also said that Google Hardware is an important investment area for the tech giant. They are investing heavily from silicon to the operating system for powerful software experiences, because “it’s a great opportunity to advance computing and build deeper relationships with people who love to use Google products. It also really helps drive the Android ecosystem beyond just building the underlying platform. “
Another aspect that helped Google could have to do with the fact that the Pixel 6a was the first Google device sold in several countries, after a long hiatus. Also, unlike its predecessors, the Pixel 6a was very competitively priced and was actually affordable.
In addition to the original price, Google had also started distributing discounts very aggressively. For example, in India, the device has an MSRP of Rs 43,999 but is readily available on Flipkart, Google’s e-commerce partner, starting at Rs 34,199.