IBM so confident in the hardware supply chain, its frozen prices • The Register

IBM is so confident in its hardware supply chain that it has promised to ship storage arrays by the end of 2022, and if it’s late, you’ll get free software as compensation.

The Big Blue offer applies to only five models of its FlashSystem arrays, but is still notable as the company will be accepting orders until December 16 (December 1 in Latin America). That only leaves eight or nine business days to get an array on the road.

If the array isn’t shipped before it’s time to sing Auld Lang Syne, customers get a free one-year license for IBM Storage Insights Pro.

Big Blue even offers to sell you this kit with three years of monthly payments and the first three months have given up. Again, you need to order by the end of 2022. The company has also promised not to raise prices between now and the end of the year.

This is a suite of offerings in stark contrast to other enterprise hardware vendors.

In its most recent quarterly earnings report, HPE reported a record backlog for storage products. Dell said storage demand is outstripping supply and must therefore pass on the price increase. Cisco has warned that customers not only face months of waiting for products, but also that prices will have to rise.

Big Blue did not explain how it can do the above offers, other than saying “IBM’s hardworking supply chain team has successfully positioned us once again to pass our optimizations to you.”

He played well with that team … but maybe it’s a shame that they work for a storage provider which is our sister site blocks and files believes it has lost market share over the past five years and is arguably the sixth largest storage provider by revenue.

Fast shipping of fixed-price kits could help IBM outperform some rivals.

IBM also recently added Red Hat storage products to its portfolio. Red Hat’s products are software-defined, an approach deemed more useful than arrays like FlashSystem in these days of hybrid cloud cover.

To suggest that IBM is offloading arrays as it goes deeper into software-defined storage is probably bad cynical journalistic thinking, especially as Big Blue still makes billions from its mainframe and POWER systems businesses. ®