Why are the cranberry sauce labels the wrong way up? Science


New York
CNN enterprise

Maybe one in every of Thanksgiving’s best mysteries is cranberry sauce — and we’re not even speaking about why individuals eat it: What is the take care of the upside-down labels on cans of Ocean Spray?

Observant customers have observed that the Ocean Spray labels on jellied cranberry sauce cans are the wrong way up, that means that the rounded edge sometimes discovered on the underside of most canned items sits on prime of the cranberry sauce cans. Ocean Spray.

Based on Ocean Spray, it is intentional: It creates a seamless service expertise.

The cans are “crammed and labeled the wrong way up with the rounded edge on the highest and the sharp can-like edge on the underside to maintain the jelly entire,” an Ocean Spray spokesperson instructed CNN Enterprise. “This creates an air bubble on the rounded aspect (aka the highest) so clients can ‘swipe the sting of the can with a knife to interrupt the vacuum and the trunk will slide out simply.’

This course of has been in use for the reason that early 2000s.

Components for a conventional Thanksgiving meal will value buyers 13.5 p.c extra this yr than final yr, market analysis agency IRI predicted earlier this month, utilizing information from October.

This consists of cranberry sauce, the worth of which is up about 18% from final yr as a result of cranberry harvests are decrease this yr, inflicting a provide squeeze.

The crop yield in Wisconsin was “lower than anticipated,” mentioned Tom Lochner, govt director of the Wisconsin State Cranberry Growers Affiliation, which produces an enormous chunk of the nation’s cranberries.

“We’re scratching our heads,” he mentioned, and are working with consultants to nail the case. For now, it’s best to change from chilly to heat to chill climate in cranberry rising areas.

“We’re nonetheless on the upswing from final yr,” he mentioned, including that there needs to be no scarcity of cranberries this yr.

Information from analysis agency IRI exhibits that recent cranberries are literally cheaper this yr than final yr, with costs down 9.9%. However that is not the case with ready cranberry sauces, the place costs are hovering.

Lochner identified that processors set these costs, not growers, and that there are increased enter prices unrelated to berries, corresponding to “processing the fruit and getting it to market.”

Ocean Spray can be not immune. The corporate, which is a farmers’ cooperative, instructed CNN Enterprise it needed to increase costs for its canned cranberry sauce as properly, however declined to present a selected proportion.

“Like many corporations, we needed to increase the price of our sauces barely over the previous yr, the primary time in practically 10 years, to mirror present macroeconomic pressures and the price of manufacturing for our 700 household farmers.” an organization spokesman mentioned.

–Danielle Wiener-Bronner of CNN Enterprise contributed to this report.