Payd, M’sian’s fintech startup for entry to wage earned on demand

Whereas month-to-month paychecks would possibly work for some folks, not everybody has the identical life-style or monetary dedication to planning their life round a month-to-month paycheck.

This battle has been exacerbated by the pandemic because of wage cuts, shift reductions and wage cost delays. Nevertheless, not all employers had the power to make worker wage advances, even when they wished to.

That is the place Earned Wage Entry (EWA) options come into play.

EWA basically offers groups entry to components of their salaries they’ve already earned. Consider it as upfront, immediate, or on-demand pay.

One firm offering such options in Malaysia is Payd, based by Justin Kong and Darvesh Darwani, who share a standard objective of enhancing the monetary well-being of low-income earners.

be part of palms

With a decade of expertise within the fintech business, Justin’s curiosity in enhancing monetary well-being was initially sparked by his private expertise making an attempt to handle his personal funds as a latest graduate.

However the thought actually took form just a few years later when he began noticing employees asking for RM50 to RM100 just a few days earlier than payday.

The Payd Crew / Picture Credit score: Payd

A globetrotter who has labored in London and Singapore, Justin met his future enterprise accomplice Darvesh in Singapore round November 2020.

Darvesh’s background is in gross sales, having spent 10 years in Asia and Europe constructing profitable gross sales groups, earlier than returning to highschool for his MBA.

The 2 rapidly realized they wished to resolve related issues, so that they teamed up and launched Payd in 2021.

Empower staff

When fascinated about enhancing monetary well-being, some would possibly begin with schooling and enhancing monetary literacy.

Nevertheless, Payd has a special means of taking a look at it.

“It isn’t honest to ask folks to enhance their monetary literacy and well-being with out addressing the larger drawback of monetary stress,” the 2 shared. “As we’re beginning to handle this concern, we’re now seeing that staff are extra open to studying how one can enhance their monetary state of affairs.”

Based on Payd, 65% of staff admit to feeling pressured about their funds on a month-to-month foundation.

The crew additionally mentioned that month-to-month paychecks weren’t popularized till 50 years in the past, and as such, most individuals have not been taught to funds or reside their lives in accordance with a month-to-month paycheck.

“Nevertheless, we nonetheless insist on paying them in a means that does not go well with particular person wants,” they pressured.

With this in thoughts, Payd’s resolution focuses on enhancing worker well-being by first searching for to scale back monetary stress.

“Via EWA, staff preferring to handle their funds on a bi-weekly and even weekly foundation now have the power to make their very own monetary selections,” the crew mentioned.

In fact, monetary literacy can be a part of the equation for enhancing monetary well-being. Subsequently, Payd goals to launch a monetary literacy instrument on its app alongside RinggitPlus.

“As a part of our systematic method, we’ll look so as to add extra instruments, reminiscent of budgets and platform financial savings later in 2023,” they defined.

Catering for the bottom incomes

Some would possibly assume that youthful members of the workforce is perhaps those on the lookout for EWA, eager to “money out” their earnings up entrance.

Whereas youthful customers are actually a part of Payd’s goal market, they shared that the tendencies they’ve seen present that EWA is used equally by these with households and kids.

An onboarding session / Picture credit score: Payd

Moreover, low-income earners are additionally extra prone to really need EWA. From Payd’s knowledge, it is normally folks inside the B40 and M40 within the service and manufacturing sectors who want it most.

Nevertheless, there could also be issues about whether or not EWA promotes or encourages impulse spending. However Payd thinks in any other case, sharing that the info they compile reveals the common particular person solely takes out about 15% to 18% of their wage on a month-to-month foundation moderately than the 50% he is ready to.

“They usually largely do it for issues like gasoline and every day groceries,” they added. “This reveals that there’s far more consciousness than conventional knowledge would have us imagine.”


Aside from Payd, there are additionally different corporations in Malaysia that present EWA. This contains Paywatch and HariGaji.

However the founders imagine there are three important differentiators of Payd in comparison with its opponents in Malaysia.

“We’re the one EWA platform in Malaysia that’s absolutely Shariah compliant,” they mentioned. “It is a key motive we have now been in a position to accomplice with native authorities entities to offer EWAs to their staff.”

Nevertheless, at the moment, in line with HariGaji’s web site, it’s also Shariah compliant and is licensed by MDEC’s Islamic Digital Economic system.

Along with this, Payd believes it provides honest pricing and is at the moment free for employers, which the crew believes is essential in serving to them take the step in the direction of adopting a brand new product like EWA.

“We’re additionally very deliberate about our pricing to staff,” they shared. “Our payment was established to ensure everybody can afford it, but additionally to make sure that staff perceive there’s a selection between withdrawing cash at this time or withdrawing it on payday.”

Based on the crew, Payd prices a flat payment of some ringgits per transaction. This withdrawal payment is Payd’s important income because it doesn’t cost employers or have any month-to-month commitments required of our customers.

Financing Funds

As we speak, Payd companions with greater than 30 corporations, offering roughly 60,000 staff with on-demand entry to earned wages.

Listed on its web site, the companions and traders Payd works with embrace recognizable names reminiscent of Starbucks, Tropicana Company Berhad, Endeavor and others.

Paid crew members throughout an onboarding session / Picture credit score: Payd

In April, Payd raised RM7.5 million in its preliminary funding spherical. Based on the co-founders, the funds had been used to assist Payd speed up its progress to satisfy rising demand from employers to implement EWAs.

“We used the cash to construct our core capabilities, together with know-how, gross sales, merchandise, advertising and marketing and buyer success, rising the crew from 5 folks to almost 20,” they shared.

“As we proceed to develop, we can be on the lookout for extra gifted folks to assist us enhance monetary well-being throughout the nation.”

Whereas the corporate’s short-term objective is to proceed rising as an EWA supplier in Malaysia, the general image of Payd is to turn into an inclusive cellular monetary wellbeing instrument for low-income earners in Malaysia.

“Our objective is to allow these folks to enhance their monetary literacy and entry obligatory merchandise reminiscent of budgeting, financial savings, insurance coverage and investments,” they shared.

  • Be taught extra about Payd right here.
  • Learn extra articles we have written about Malaysian startups right here.

Featured Picture Credit score: Payd