PUBG Cell hits $9 billion in lifetime shopper spending

Did you miss a session of GamesBeat Summit Subsequent 2022? All classes at the moment are obtainable to view in our on-demand library. Click on right here to start out watching.


PUBG Cell has reached a brand new milestone, exceeding $9 billion in whole shopper spending. Based on Sensor Tower, App Retailer and Google Play customers put in PUBG Cell 1.1 billion occasions and spent a median of $5.2 million per day.

PUBG Cell launched in March 2018, only one yr after the PC beta launched on Steam. PUBG Cell benefited from being the primary main PC-based battle royale to make the leap to the platform. Fortnite launched on iOS about two weeks later. Clearly Fortnite is now not on the App Retailer. This most likely benefited the title revealed by Tencent, Krafton and Degree Infinite. In fact it nonetheless has some wholesome competitors from native cellular battle royales like Free Fireplace.

Nevertheless, the current downturn within the cellular gaming market has taken its toll on PUBG Cell. Within the first three quarters of 2022, players downloaded PUBG Cell 104.4 million occasions and spent $1.6 billion. Each of those metrics are down about 27% from the identical interval in 2021 ($142 million and $2.2 billion, respectively) based on Sensor Tower.

Sensor Tower’s evaluation doesn’t embrace BattleGrounds Cell India (BGMI), the India-only model of PUBG Cell. That is probably as a result of varied authorities bans which have stiffened the app’s development and explains why it is not at the moment obtainable for obtain. BGMI was vastly in style in India, reaching 100 million registered customers simply earlier than the app was banned.

The GamesBeat creed when overlaying the gaming trade is “the place ardour meets enterprise”. What does this imply? We need to inform you how essential the information is to you, not solely as a choice maker in a sport studio, but additionally as a fan of video games. Whether or not you learn our articles, take heed to our podcasts or watch our movies, GamesBeat will make it easier to be taught in regards to the trade and luxuriate in interacting with it. Uncover our briefings.