M&Ms pulls ‘spokescandies’ in the wake of right-wing outrage

Actor Maya Rudolph to interchange M&Ms spokescandies.Supply: Mars (L) | Getty Pictures (R)Sweet maker Mars stated Monday it’s changing its M&Ms “spokescandies” with actress Maya Rudolph after going through right-wing criticism over its mascot makeover.The spokescandies are a group of cartoon M&Ms mascots which have represented the model in commercials and different advertising supplies since 1960. Early final yr, the sweet model up to date the cartoons and its advertising, rebranding every mascot with a brand new backstory, clothes and character to be extra inclusive.The inexperienced M&M, for instance, had beforehand drawn criticism for being marketed as too attractive, so the corporate switched out her knee-high heeled boots for sneakers and put extra emphasis on her feminist values. “Orange” grew to become a mascot riddled with anxiousness, and the corporate added a brand new purple M&M, which was designed to symbolize inclusivity.The rebrand caught the attention of conservatives, together with Fox Information host Tucker Carlson, on the time of the replace and once more in latest weeks, with some claiming the makeovers had been one other instance of a liberal agenda gone too far.”Within the final yr, we have made some modifications to our beloved spokescandies. We weren’t positive if anybody would even discover. And we positively did not assume it will break the web,” M&Ms stated in an announcement Monday on Twitter. “Now we get it — even a sweet’s sneakers will be polarizing … Subsequently, we now have determined to take an indefinite pause on the spokescandies.”M&Ms didn’t instantly reply to a request for added remark.Rudolph stated she’s going to take the place of the long-lasting mascots simply forward of the important thing Tremendous Bowl promoting occasion: “I’m a lifelong lover of the sweet, and I really feel prefer it’s such an honor to be requested to be a part of such a legendary model’s marketing campaign,” she stated in an interview Monday with NBC’s TODAY.Representatives for Rudolph didn’t instantly reply to a request for remark.Mars in December introduced it will make its return to the Tremendous Bowl promoting slate with a 30-second spot in the course of the recreation Feb. 12. The corporate teased the business with a picture of its seven M&M characters, silhouetted on a soccer area.”The most recent marketing campaign extends our purposeful work over the past yr however is rooted in a brand new artistic territory, and we won’t look ahead to our followers to see what’s about to unfold,” Chief Advertising Officer Gabrielle Wesley stated in an announcement on the time.Correction: A photograph caption on this story has been up to date to right the spelling of Maya Rudolph’s identify.