“Even as New York City is getting stronger every day and ticket sales are slowly improving, tourists who go to the theater and especially for our show, family audiences have not returned as expected,” said Kevin McCollum. , the show’s producer in a statement Thursday. “Unfortunately, it’s not possible to run the show without those sales, especially when capitalizing on the Broadway economy on three separate occasions.”
Other Broadway productions have also struggled in this new landscape. A highly praised revival of “For Colored Girls Who Have Considered Suicide / When the Rainbow Is Enuf”, which had struggled at the box office, announced last week that it would be close May 22, just one month after opening and three months ahead of schedule. But on Thursday, after receiving seven Tony Award nominations and a social media campaign to sponsor people of color who identify women with a pair of gift tickets, he announced that he will now play another two weeks, until June 5.
Last week “Mrs. Doubtfire grossed $ 477,132 and the audience was only 69% full. However, the show is moving forward with a British engagement, which McCollum says should play for a month starting September 2 in Manchester, England; a US tour will also begin in October 2023.
In development for years and capitalized at $ 17 million, the production had only gotten three premieres in March 2020 when Broadway closed. nach a 19 month break“Ms. Doubtfire” resumed previews last October and opened on Dec. 5, backed by a nearly $ 10 million grant from the Small Business Administration. It opened at carpet reviews – Other pan in the New York Times, just as Omicron began to ramp up cases again.
So, in an early example of the financial damage caused by closing the pandemic, McCollum decided to shut down his production for several months, saying he saw no other way to save it. The musical comedy was temporarily closed on January 10 and had planned to reopen on March 14, but later postponed its reopening to April 14. The closure cost 115 people their jobs for that period.