NFL ticket prices are surpassing pre-Covid levels, says a secondary market vendor

Tom Brady (12) of the Buccaneers shakes hands with Patrick Mahomes (15) of the Chiefs following the regular season game between the Kansas City Chiefs and the Tampa Bay Buccaneers on November 29, 2020 at Raymond James Stadium in Tampa, Florida.

Welch Reef | Sportwire Icon | Getty Images

Tickets for the upcoming NFL season are selling for a lower average price on the SeatGeek secondary market platform than they did a year ago, the company said, but are still above pre-pandemic levels.

Ticket prices averaged $ 307 just after the NFL program came out on Thursday. Fans were particularly interested in marquee matches, such as quarterback Patrick Mahomes of the Kansas City Chiefs facing NFL legend Tom Brady of the Tampa Bay Buccaneers.

That price has dropped from an average of $ 411 out of the gate last year, but is above the average of $ 305 in 2020, when games were limited due to Covid. The average in 2019 was $ 258. Ticket prices usually fluctuate during the NFL season as demand changes.

High ticket prices mean that people are still spending a lot on live entertainment and sports despite inflation being at a 40-year high. “I think people want high-end experiences, they want to go out and have been repressed for several years,” Endeavor CEO Ari Emanuel said on CNBC’s “Squawk Box” on Friday. He added: “People want to go out, they want experiences. They want to live life a little bit.”

SeatGeek CEO Jack Groetzinger predicted in an interview with CNBC on Thursday that “the next few years for live entertainment will be gangbuster years.”

SeatGeek said Chiefs vs Bucs in week 4 – with Mahomes and Brady – is the best-selling game so far. It’s a Super Bowl LV rematch in 2021, when the Buccaneers beat the Chiefs, 31-9. The most expensive seat for the October 2 games exceeded $ 3,000 when entering on Friday.

The legendary NFL quarterback appeared to be retiring this off-season before announcing in April that he was planning to return, after all.When he finally decides to move away, Brady will switch to TV after agreeing to a deal with Fox Sports for over $ 300 million.

Tickets to see the Dallas Cowboys, Bills, Rams and Cincinnati Bengals round out SeatGeek’s five best-selling teams entering the weekend.

Rival ticket company Vivid Seats said Russell Wilson’s return tickets to Seattle on September 12 saw some of the fastest requests outside the gate. Prices for this game averaged $ 451 per ticket. The Seahawks sold their longtime quarterback to the Broncos in March. And Wilson’s return may be the most requested Seahawks ticket of 2019, Vivid Seats has predicted.

The NFL kicks off its 18-week schedule with the Buffalo Bills visiting Super Bowl champion Los Angeles Rams on September 8 at SoFi Stadium. The game will air on the NBC network, whose parent company, NBCUniversal, also owns CNBC.