Peter Moore, A force in the sneaker revolution of the 1980s, dies at 78

Peter Colin Moore was born on February 21, 1944 in Cleveland. His father, Raymond, was a career naval officer. His mother, Mary (Jameson) Moore, was a housewife.

After graduating with a degree in graphic design from the Chouinard Art Institute in Los Angeles in 1969, he worked for a design studio, which he then acquired. He moved to Portland in 1972 and spent a year there as the creative director of the Georgia-Pacific paper company. He then opened a design studio in the city and joined Nike as a client several years later. He joined the company as a creative director in 1983.

After four years at Nike, Mr. Moore partnered with Mr. Strasser and his wife, Julie Strasser, in their consulting business, Sports Inc., which has done extensive work with the German company Adidas. Adidas acquired their company in 1993, renaming it Adidas America. The company’s goal was to resurrect the Adidas footwear and apparel brand, which had lagged behind Nike, Reebok and other North American companies in recent years.

“Rob and Peter have brought each other’s strengths into play,” Ms. Strasser said in a telephone interview. “They were very close and had everything in common when it came to understanding sports brands. They knew what made Nike work and what made Adidas work.

When Mr. Strasser died in October 1993, Mr. Moore was promoted from creative director to president, but resigned around 1995 and returned to being creative director.

Among his successes with Adidas, as a consultant and then as an executive, were the introduction of the EQT line of sneakers and sportswear, which was praised for bringing Adidas back to its roots, and the creation of a new company logo that took the familiar three stripes that had adorned the sides of the Adidas sneakers and redistributed them in the form of a mountain. It is now Adidas’ main logo.

He also signed Denver Nuggets rookie center Dikembe Mutombo to a shoe and apparel deal signed in 1992, and was involved four years later in Kobe Bryant’s deal with Adidas.