Yoshinoya PH sports beefed-up menu, new look

Japanese food lovers in the metro are in for a treat as world-famous beef bowl chain Yoshinoya relaunched in the Philippines, offering a much-improved menu and redesigned store.The first opening of the new Yoshinoya store was held in August 19 the Glorietta 1 Mall (Makati) branch which also officially sealed the Jollibee Group’s first foray into Japanese food.

Yoshinoya’s world-famous beef bowl features thin strips of tender beef, slowly simmered in the brand’s signature gyudon sauce and served over Japanese rice.

“The relaunch is brought to you by the Jollibee Group. As you have known, we have forged a joint venture with Yoshinoya International Philippines. This is the first time Jollibee will be serving Japanese cuisine to our customers and we are very excited to work with no other than the best Japanese brand Yoshinoya which is well-loved in Japan and has been serving Japanese cuisine for more than a century,” JFC Operations Head of Yoshinoya Philippines Nanette Leuterio shared during the media event.”As you may know, Jollibee and Yoshinoya share many things in common, one of which would be our humble beginnings. Jollibee started as a family-run business, an ice cream parlor in Manila, while Yoshinoya is also a family-run business, a shop in the fish market in Nihonbashi, Tokyo. Both companies have worked very hard to serve great tasting food and to bring the joy to everyone,” she continued adding that they are planning to expand to 50 stores in the long term.

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The relaunched Yoshinoya offers a beefed-up menu bannered by the brand’s world-famous bestseller, the gyudon or beef bowl.

All Yoshinoya stores in the Philippines will be redesigned with a contemporary and casual Japanese style that exudes an authentic, light and welcoming feel.

Yoshinoya’s beef bowl features thin strips of tender beef, slowly simmered in the brand’s signature gyudon sauce. The gyudon bowl can be enjoyed in many ways, including adding togarashi, red ginger, green onions, and even cheese toppings.Yoshinoya Philippines also offers “onsen” egg or the traditional Japanese slow-cooked egg with custardy egg white and egg yolk, as an optional topping that makes the beef bowl comfortingly creamy.

Also on the menu are other must-try Japanese favorites like tempura, chicken karaage, chicken teriyaki, and beef yakiniku. Yoshinoya’s tempura or crispy fried shrimp is coated in traditional Japanese-style tempura batter.
For its karaage, the Japanese-style fried chicken showcases thick cuts of chicken leg and thigh marinated in special marinade, deep-fried until crisp golden brown. These dishes are served over steamed Japanese rice.Yoshinoya will also offer ramen and other side dishes such as gyoza, kani salad, miso soup, among others. For dessert, customers can enjoy the brand’s Matcha Mochi Ice Cream and Coffee Jelly.”We will give our customers the authentic Yoshinoya experience, as if they were dining in Yoshinoya Japan. This forms part of our commitment to offer Filipinos with great tasting food and make Yoshinoya the No. 1 Japanese quick service restaurant in the country,” said Business Development Head of Jollibee Group Foreign Franchised Brands Ned Bandojo.

To complete the dining experience, all Yoshinoya stores in the Philippines will be redesigned with a contemporary and casual Japanese style that exudes an authentic, light, and welcoming feel.