If you’re still using single-use plastics when shopping, Puregold hopes you’ll switch to eco-friendly bags, which are more environmentally friendly and cost-effective.
Ivy Piedad, Senior Marketing Manager at Puregold
Puregold previously rolled out #WalangPlastik days every Monday to all of its stores in the National Capital Region (NCR) with the supermarket offering a P1 cashback for every eco-friendly bag used by members Perks and Tindahan Ni Aling Puring, which can earn up to P5 in savings for each transaction.
With the program gaining tremendous acceptance from shoppers, the supermarket chain is expanding #WalangPlastik days to include Mondays and Wednesdays in all Puregold stores nationwide, starting September 26.
Just a month after its launch on July 11, Puregold has already saved more than 110,000 plastic bags in NCR and the feedback from the stores has been very encouraging.
The supermarket chain is expanding #WalangPlastik days to include Mondays and Wednesdays in all Puregold stores nationwide, starting September 26.
Puregold has saved more than 110,000 plastic bags in NCR from the implementation of #WalangPlastik Mondays.
The goal is to be a conscious company that reuses, recycles and reduces.
With the campaign, Puregold continues to encourage its loyal customers to live by the mantra that “recycling is good, but not generating waste is even better”.
Nearly half of the Puregold stores have either stopped using single-use plastic bags or switched to more sustainable materials like recycled cardboard boxes or eco-friendly bags.
“Puregold’s goal is to be a conscious company that reuses, recycles and reduces all available resources and encourages its customers to do the same,” said Puregold President Vincent Co.
“Today’s customers are more aware and are always looking for ways to reduce the use of plastics and make their purchases sustainable.”
Avoiding the use of single-use plastics when shopping is a small step in the right direction, and Puregold hopes it will gain ground so that more Filipinos will carry their bags not just on Mondays and Wednesdays, but every day of the week.