Egyptian roads selected for the Google News Initiative’s Innovation Challenge


Egyptian roads selected for the Google News Initiative’s Innovation Challenge

Egyptian Streets has been selected by Google for support and funding under its Google News Initiative (GNI) Innovation Challenge: a challenge dedicated to transforming the media landscape in the Middle East and North Africa (MENA).

Based on sustainability, diversity and innovation, GNI works alongside publishers and journalists to ensure the visibility of small communities, the impartiality of reporting and the use of new technologies to facilitate and empower news organizations.

The GNI Innovation Challenges, part of Google’s $ 300 million commitment to ensure journalism thrives in the digital age, has catapulted news innovators around the world to implement numerous fascinating initiatives that display innovative thinking.

Egyptian Streets was selected by Google along with another Egyptian organization and 32 others from across Africa and the Middle East. Google selected Egyptian roads and these organizations after reviewing more than 400 applications from 42 countries.

As part of this challenge, Egyptian Streets, the leading independent British media organization in Egypt, is committed to delivering the best reports, in the most efficient form.

As a result, Egyptian Streets will launch a two-part subscription and educational service called ES +.

This will not only allow Egyptian Streets to generate sustainable revenue, but will allow the publication to give back to the community. ES + will functionally consist of ES + Stories, a subscription service for readers, and ES + Educate, a capacity building service that will provide young and aspiring journalists, including high school and college students, with the skills and knowledge they need to grow at inside their fields and find both name and solace in reporting skills.

ES + will be launched in mid-2023 together Aswatna (“Our Voices”), a multimedia series published and published in collaboration with storytellers and partners from cities across Egypt. Diverse, vibrant and colorful, Aswatna aims to shed light on the intricate web of local problems, joys and complexities found in Egyptian communities beyond Cairo. The project will consist of audiovisuals, podcasts and written stories showing the 27 Egyptian governorates, over a period of 14 months.

In the launch of ES + e AswatnaEgyptian Streets hopes to expand their capabilities and offer new areas and further representation within the community.

“This month marks the 10th anniversary of the Egyptian roads. With Google’s support through this challenge, Egyptian Streets will enter the next decade with plans to expand its reach and offerings, ”said Mohamed Khairat, founder of Egyptian Streets.

“Despite reaching two million people monthly, the publication has struggled to grow its content offering in a way that satisfies our inner curiosity and our desire to provide the public with the best possible content,” Khairat added.

“By offering subscription services, along with the promotional arm of Aswatna, Egyptian Streets will be able to deliver sustainably, by all means, audiovisual, podcast or in writing. In ensuring our fiscal independence, Egyptian Streets will continue to make an impact and continue to serve its followers with the stories that matter. “

About Egyptian roads

Egyptian Streets is the leading independent English media organization in Egypt, organically reaching more than two million people per month through its social media platforms, website and other platforms.

Egyptian Streets provides an alternative representation of Egyptian affairs, focusing primarily on the stories that matter in the cultural, economic, social and travel spheres.

Through collaboration, strong engagement and partnerships with the community, including non-governmental organizations, businesses, government departments and academic institutions, Egyptian Streets has become Egypt’s most engaging and impactful English platform.

Today, 90 percent of Egyptian Streets’ content is completely original. As such, Egyptian Streets has managed to build trust with its community and has developed a reputation for high quality, verified and trusted original content.

For information, please contact [email protected]

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