JSHealth fined $ 26k from TGA for illegal advertising

The founder of cult vitamin and wellness brand JSHealth spoke after he was fined $ 26,640 for illegal advertising, claiming his products could prevent “serious health conditions” like cancer and Alzheimer’s disease.

Jessica Sepel responded to the comment surrounding the fine in a post to her Instagram followers with the message “rumors are carried by haters, spread by fools and accepted by idiots”.

“The truth always wins,” he subtitled the story.

The brand said it wanted to “clarify” its claims about its Turmeric + product, saying they were based on a substance called C3 turmeric extract found in the supplement.

“… we briefly discussed C3 turmeric extract, an ingredient in our Curcuma + formula, citing the research studies behind this isolated ingredient, as we found them interesting,” JSHealth said on Instagram.

“It was never our intention to suggest that those studies referred to our formula itself, but simply to the extract of the C3 ingredient alone.”

Two infringement notifications were issued to JSHealth for allegedly illegal use of restricted and banned representations in advertising for listed complementary medicines.

The TGA said the company’s advertising included claims about the product being able to cure or prevent serious health conditions, including cancer and Alzheimer’s disease.

The brand was founded by multi-millionaire Jessica Sepel and offers supplements, skin care products, marine collagen and plant-based protein powders.

“These are restricted and prohibited representations that cannot be used in advertising without the permission of the TGA, which the company did not have,” TGA said in a statement.

Before a company can advertise to Australian consumers that its products can cure serious health conditions, it must submit an application to the TGA.

The application should include scientific studies and other evidence to support the claim.

Ms. Sepel, 33, runs the brand alongside her husband CEO Dean Steingold.

JSHealth made a major commercial move in July when it expanded into Chemist Warehouse, with its supplements retailing from $ 44.99 to $ 69.99 for a bottle of 60 capsules, depending on the product.

“As the founder of the brand, this is a time of great pride and a huge step forward for JSHealth Vitamins,” Ms. Sepel said in a statement at the time.

“Since we launched four years ago, I have always said how important it is to me for Australians to have easy access to our health and beauty products and partnering with a reputable energy company like Chemist Warehouse really elevates this opportunity.

“I am excited to take this next step and I know our dedicated community and new customers will be even more so … I believe making these products more accessible than ever will support so many.”

JSHealth is a brand loved by influencers and celebrities around the world, heavily supported by Instagram advertising.

The vitamins are currently stocked in Australia, the UK and the US, with her clients including Jennifer Lopez, Jessica Alba, Phoebe Tonkin, Lara Worthington, and Martha Kalifatidis.

Originally released as a celebrity-favorite brand JSHealth, it fined $ 26k for illegal advertising