Mdundo streaming service launch Mdundo Brand Lift for advertisers

Pan-African music streaming service, Mdundo has launched ‘Mdundo Brand Lift’ a brand health measurement tool to give advertisers real-time insights into their brand’s performance.

The new feature provides insights by aggregating the four crucial brand metrics; awareness, consideration, favourability and purchase intent among the platform’s audience and avails the data in real-time on their platform.
The launch of the tool comes months after Mdundo announced that it recorded 31 million active users across Africa in the first quarter of 2022, representing a 49% growth compared with the previous quarter.
 Mdundo’s Head of Brand Partnerships Africa Ms. Rachel Karanu said that the measurement tool will enable its partners to make data-driven decisions based on customer insights derived from audience surveys.
 “We have heavily invested in this proprietary tool that will help advertisers to measure brand performance vis a vis competition within a category among our 33 million users across Africa, strengthening our offering as a data-led advertising solution. The tool gives real-time insights for partners visualizing the return on investment, ” said Ms. Karanu.
The data-driven tool provides valuable insights and data for over 30 product categories within food, drinks, connectivity, financial services, personal care, fabric and home care.

Support us by following us on Google News to ensure you don’t miss out on any future updates. 

Send comments, press releases, tips, and guest posts to info@afritechmedia.com.